Personalisation plays a key, if not essential, role in B2B lead generation. If we ask marketers today about the best way to engage potential clients, they would say “personalised content” right off the bat. This is true regardless of a B2B company’s location and target audience. In the United Kingdom that is home […]
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About Vivien Reyes
Vivien Reyes is the Marketing Manager and Business Development Executive at Callbox Inc. A seasoned veteran in the sales and marketing sphere, she enjoys sharing news and insights to the industry community.
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