Callbox employs ingenious b2b marketing strategies to drive an efficient event telemarketing campaign to generate leads for its clients. Whether you are preparing to conduct a seminar, a tradeshow, or a conference, we help you get the word out to make sure your prospects are informed, and that you get as many sign-ups as you need. We execute cold call invitations for events, announce company news, recommend new products and services, make quick “thank you” calls, and provide appointment reminders.

Our event telemarketing strategy is two-fold: 1) Call-to-invite, and 2) Post-event Follow-up.

Call-To-Invite

While most companies use emailing as a cheap and convenient way of marketing an event, people mostly ignore unsolicited mails and anything they view as spam. The problem with e-mail is that you get only one shot at the copy. Once you got it wrong, there’s no immediate fix. Telemarketing, on the other hand, is more personalised and straightforward, which makes it more excellent for direct marketing and event invitations. Unlike emailing, outbound telemarketing allows you to customise your approach and make running repairs when something goes wrong during the conversation.

Callbox's utilises professional telemarketing to advertise corporate events. We have telephone marketing experts that generate sales leads, and quality assurance analysts that qualify each prospect to produce high quality audience for your events. We initiate calls to find the right people that represent your target market, verify their interest, and make subsequent follow-up calls to confirm their attendance.

Post-Event Follow-Up

Callbox makes sure that you remain connected with delegates, speakers, and guests who visited your booth or attended your seminar through our post-event telemarketing campaigns. Events could be your launch pad for creating collaborative projects with these people in the future. In fact, the success of your event is not just measured by the size of your audience but also by subsequent business opportunities you get with them when the event is over. However, while event follow-up is where the sales leads are converted to sales, it is also where many companies fall short. When leads are not followed up immediately, hot prospects may turn into cold leads and turn somewhere else for business.

Callbox offers post-event follow-up services designed to measure the success of your events with regard to generating sales leads. We conduct tradeshow follow-up to review and evaluate your results against your initial objectives. We call to follow-up on business leads obtained during the event before the competition comes in.

Contact us today to learn more about our Event Telemarketing Services.